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About Us

The Outlet! Company (TOC) looks to establish long-term strategic partnerships with leading companies in Asia to jointly develop and manage the flagship luxury outlet shopping center in each market.

Formerly with Simon Chelsea Premium Outlets, the largest outlet developer in the world, the executive team of TOC has been dedicated to the development and operations of the most productive outlet centers in Asia since 1999.

TOC provides unique, outlet-specific expertise in site selection, design, planning, leasing, marketing and property management, and has extensive relationships with the world’s top retail brands.

Management Team
Daniel L. Kelly

For 16 years, Mr. Kelly led the leasing team of Simon Chelsea Premium Outlets – the largest Outlet developer in the world – and was instrumental in the group’s successful entry into international markets including Japan, Korea and Mexico. Since 2009, Mr. Kelly has brought his valuable experience and extensive retailer relationships to TOC’s projects in Asia. During his career, Dan has collaborated with leading luxury retailers to develop brand Outlet strategies in Asia and has been recognized globally for his accomplishments in the Outlet industry.

Anjelica Manalo
Vice President, Finance & Administration

Before joining TOC in 2009, Ms. Manalo gained valuable international exposure to the Outlet industry through her 8-year tenure with Simon Chelsea Premium Outlets in the US, Japan and Hong Kong. Ms. Manalo joined Simon Chelsea in 2001 at its US headquarters, and relocated to Asia in 2004 to focus on international business development. Her responsibilities have included project site evaluation, development and operations budgeting, revenue forecasting, and financial feasibility analysis of Outlet opportunities throughout the Asia-Pacific region.

Rick Mao
Vice President, Leasing
GM, Taiwan

Mr. Mao brings over two decades of experience in the Retail Leasing & Management field. He has been instrumental in the development and leasing of several renowned retail projects in Taipei including Eslite - Taiwan’s largest chain bookstore and lifestyle center, Taipei 101 - previously the world’s tallest building, and BELLAVITA - Taiwan’s most prestigious shopping center, and he has also worked for Hysan Development Company - one of the leading real estate developers in Hong Kong. During his career, Mr. Mao has developed strong relationships with many international luxury and fashion brands. His areas of expertise include market analysis, shopping mall planning, tenant mix planning, tenant lease negotiations, project management, and tenant coordination. 

Julien Rey
Leasing Director

Mr. Rey brings broad experience in the development and management of Outlet shopping centers throughout Europe. Prior to joining TOC, he held the role of Operations Director for Aguirre Newman, a leading real estate consultancy firm, based in Madrid. Additionally, Mr. Rey served as Asset Manager for Neinver Group, the second-largest Outlet operator in Europe, with Outlet centers in Spain, Italy, France, Germany, Portugal and Poland, and he also held key roles in Sales & Marketing with HUGO BOSS in Spain. His areas of expertise include retail, leasing, operations, asset management, tenant coordination and marketing.

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Faye Faye
Leasing Director

As Leasing Director, Ms. Faye brings exceptionally strong relationships with international retail brands, and she has worked with several globally renowned brands during their initial entry to the Chinese market. Ms. Faye started her career as the youngest member of the Peninsula Shanghai pre-opening team and was responsible for developing and implementing the leasing strategy for the Peninsula Arcade. Ms. Faye also served as Head of Leasing for the Bund Financial Center, another landmark project in Shanghai, where she was responsible for a portfolio of assets covering more 500,000 m2. Ms. Faye’s accomplishments demonstrate her expertise in the areas of planning, leasing and operations within the commercial real estate field. 

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Rebecca Chou
Leasing Director

Having joined TOC in 2013, Ms. Chou has been based full time in Taiwan and Thailand during the planning and development of Gloria Outlets and Central Village Bangkok. During her career, Ms. Chou has developed strong relationships with many well-known international luxury and fashion brands. Her extensive relationships with retailers at both local and regional levels, together with her profound retail market knowledge for multiple Asian markets, benefit the development, leasing, and operations of the projects. Her areas of expertise include retail, leasing, operations, tenant coordination, and marketing.

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With over 15 years experience in commercial property development and operations, Mr. Chen is responsible for business development and project management for TOC’s projects in mainland China. Mr. Chen has established several funds in commercial, cultural and tourism fields. His previous positions include President of Fosun Group culture-tourism-commercial fund, Vice President of CP Group commercial real estate company, and General Manager of commercial property center of SPG land (Greenland HK).

Tony Chen
Project Director
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